Rebuilding a commerce platform for 12x traffic spikes
We re-platformed a monolithic storefront onto a headless commerce architecture that held steady through the client's biggest sale day in company history.
12x
Peak traffic handled without downtime
58%
Improvement in page load speed
23%
Lift in conversion rate
$0
Revenue lost to downtime post-launch
Filters
All products (128)
Item 1
Item 2
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Item 6
Merchandising — Homepage
Live campaign
Spring Sale — 20% off
Publishes without a deploy.
Checkout
Payment
Shipping address
Order summary
The challenge
The client's monolithic commerce platform repeatedly crashed during flash sales and seasonal peaks, resulting in lost revenue and damaged customer trust. Every storefront change required a full deployment cycle, slowing down marketing and merchandising teams who needed to move fast during campaigns.
Our solution
We migrated the platform to a headless commerce architecture, decoupling the storefront from backend commerce logic and introducing edge caching and auto-scaling infrastructure. We also built a merchandising toolkit that let non-technical staff update storefront content without engineering involvement, and instrumented full load-testing coverage ahead of the next major sale.
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